Benchmark
One of the most repeated and important question among our customers is whether their invalid traffic volumes are below or above average. In order to give a continous and quality answer to this question, Opticks build the benchmark screen.
In the Benchmark screen, you will can see your average invalid traffic compared to other Opticks customers in the same verticals. The verticals are:
- B2B
- Car
- E-commerce
- Fashion
- Lead generation
- Finance
- Learning
- Travel
- Others
When creating your Opticks account, our customer success team will classify your account in one of these categories, and you will be able to compare your invalid traffic averages with the rest of Opticks customers anonymously. You can also filter the data by country, traffic type and even Google campaign type when a Google Ads filter is active.
This way, you can for example check whether your invalid traffic for Google Ads Search campaigns in Italy and Spain is below or above average. You can also select a time range, and you will be able to see the results both in a graphic and in a comparing table.
