📄️ Why Opticks requires access to your Google Ads accounts
Opticks needs access to Google Ads for two reasons:
📄️ Opticks prevention in Google Ads
Fraud prevention for Google Ads must occur before the user is sent to the landing page by using the exclusions provided by Google Ads, specifically IP Exclusions and Audience Exclusions.
🗃️ Linking your Google Ads account
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📄️ What is a Tracking Template?
In order to identify the source of an individual click and help segment all your aggregated click data, Opticks uses URL parameters that have information about the Campaign, ad group or even keywords that triggered the click on the ad.The Tracking Template is where you put all this tracking information.
📄️ Activating Opticks prevention in Search, Display and Shopping campaigns
Enabling prevention
📄️ Activating Opticks prevention in Performance Max campaigns
Enabling prevention